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GEO, Two Years In: What 16 Primary Sources Reveal About the Truth, the Lies, and the Money

Wed, 02 Sep 2026 00:00:00 +0000

September 2, 2026. This post is about GEO — Generative Engine Optimization, the practice of making your content get cited by AI answer engines like ChatGPT. In the past two years it has been marketed as “the SEO killer” and “free ad space in the AI era,” spawning hundreds of vendors and tens of billions in funding. After checking 16 primary sources, here is my conclusion: the real problem is real, and the myth is thicker.

A smart band that does not exist

On March 15, 2026, China’s CCTV 315 consumer-rights gala aired an experiment^[1].

Investigators bought a GEO tool called “Liqing GEO Optimization System” from an e-commerce platform. They used it to auto-generate promotional articles for a smart band, deliberately stuffing in fabricated specs — including an absurd “quantum entanglement sensing” feature and “black-hole-class battery life.” Two hours after publishing, asking “how is the Apollo-9 smart band?” made a major AI model answer confidently, parroting the fabricated specs.

They then generated 8 “expert reviews,” 2 “industry rankings,” and 1 “user review” — 11 articles total — published over three days. Asked “recommend a smart health band,” two major AI models recommended this nonexistent product near the top.

The operator, surnamed Li of Beijing Lisi Culture Media, said it plainly on air: GEO’s popularity comes from “feeding and poisoning” the AI models to achieve clients’ commercial goals.

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Detection Summary

Core plugins: 21 enabled
Community plugins: not detected (missing .obsidian/community-plugins.json and .obsidian/plugins/ in this repo)

A Plugin I Built

Obsidian memo plugin: quick capture + template-driven notes for long-term review workflows.
- Code and releases: https://github.com/hencter

Core Plugins (Enabled)

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Core Plugins (Disabled)

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Markdown Importer (`markdown-importer`)	Import external content into Markdown notes.
ZK Prefixer (`zk-prefixer`)	Add Zettelkasten-style prefixes on new notes.
Random Note (`random-note`)	Open a random note for review.
Slides (`slides`)	Present notes as slides.
Audio Recorder (`audio-recorder`)	Record audio directly into the vault.
Workspaces (`workspaces`)	Save/restore pane layouts.
Publish (`publish`)	Obsidian Publish toggle.
Web Viewer (`webviewer`)	Built-in web viewer/embedded browsing.

Obsidian Help, “Core plugins” (the official core-plugin list in the obsidianmd/obsidian-help repo; each plugin ID comes from its own page in the same directory; published at https://help.obsidian.md/plugins). https://github.com/obsidianmd/obsidian-help/blob/master/en/Plugins/Core%20plugins.md (accessed 2026-10-04) ↩︎

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